Workshops - Self-Publishing Boot Camp - If you're writing a book, you're an author. Now you can be your own publisher, too

SELF-PUBLISHING BOOT CAMP
Monday, February 20, 2012
San Francisco

in partnership with San Francisco Writers University
a project of the non-profit San Francisco Writers Conference

A combination of world-class conference and small group workshop
Cost: $249.00

This no-nonsense daylong with a variety of experts will arm you with all the information you need to plan and publish your book.

SAVE TIME & MONEY

Lately I've been doing a lot of one-on-one consulting to authors on self-publishing, and I can tell you that the dollars really add up. So save time and money in the learning process and avoid costly mistakes. The $249 cost of this workshop gives you over $1000 worth of self-publishing guidance from me and a carefully-chosen array of experts. It's worth your time and money. Promise! --Carla King

Here's what you'll learn from the next Self-Publishing Boot Camp in San Francisco on February 20:

- Find your path from the many self-publishing options
- Budget: From free to fee, what's worth paying for and what's not
- How to find and work with editors, designers, and ebook formatters
- Self-publishing, partner-publishing, and getting a traditional book deal
- Develop a platform to successfully market and promote your book
- Book discovery: Websites, social media, and SEO for dummies
- Distribution possibilities for your ebook, print book, and book app
- Avoid common self-publishing pitfalls

You also get:

- The latest print edition of Carla King's Self-Publishing Boot Camp Guide for Authors, an easy-to-use, step-by-step guide under 100 pages with handy checklists to make sure you don't forget to do anything.

- A discount for membership in SPANpro, the premium content and community area of the Small Publishers Association of North America, a nonprofit trade association of authors and independent publishers with the mission of building successful writing and publishing businesses.

CHOOSING YOUR PUBLISHING PATH FROM TODAY'S MANY OPTIONS

Carla King began her career in publishing and technology in 1988, self-published her first book in 1994, and began experimenting with internet and multimedia publishing in 1995. She is a regular contributor to PBS MediaShift, leads workshops, and consults with a variety of clients from corporate to individuals. She is the author of the Self-Publishing Boot Camp Guide for Authors and the Motorcycle Misadventures series of live reports from the road -- a web and book series. Carla will talk about the various publishing paths, including ebook and print book production, book discovery, and websites. Find out more at CarlaKing.com.

HOW TO IMPLEMENT SUCCESSFUL BOOK PUBLICITY AND AUTHOR PR

Laurie McLean puts together digital marketing plans for her authors as "agent savant" at the Larsen-Pomada literary agency. She has been writing professionally since high school--first as a journalist, then as a public relations agent. She earned a Bachelor's Degree in Journalism from the State University of New York and a Master's Degree at Syracuse University's prestigious Newhouse School of Journalism. She is co-organizer of the San Francisco Writer's Conference and founder of the San Francisco Writers University. Laurie will give you tips on book publicity, author PR, and a social media plan you can implement today. Here's more info on Laurie.

BOOK DESIGN AND PRODUCTION PATHS FOR PRINT AND EBOOKS

Joel Friedlander is a self-published author, a book designer and blogs about book design, self-publishing and the indie publishing life at TheBookDesigner.com. He's also the proprietor of Marin Bookworks, where he helps publishers and authors who decide to publish get to market on time and on budget with books that are both properly constructed and beautiful to read. Joel works in a collaborative partnership with other professionals to bring a book project to completion in such a way that everyone takes pride in the outcome. Joel demystifies the entire book production process, from start to finish.

HOW TO GET YOUR BOOK FORMATTED AND DISTRIBUTED TO ALL THE IMPORTANT EBOOK MARKETPLACES

Brian Felsen is president of BookBaby, a company which also founded CDBaby, HostBaby, and FilmBaby to enable independent artists to create and distribute their own products. Self-Publishing Boot Camp likes BookBaby because it's a very easy and affordable way to get your book into all the major ebook marketplaces, and they've also just launched a new short-run print service. In addition, their HostBaby product is engineered to serve the special needs of artists and writers. Brian will tell you more, but meantime, check out their BookBaby and HostBaby websites.

HOW ONE AUTHOR NAVIGATED THE PATH TO SUCCESS

Carol Levow authored her book Dare to Paint: Using Creativity for Self-Expression, to augment her Dare to Paint workshops. This high-quality, full-color book took Carol through a publishing journey that involved editors, designers, and many of the self-publishing services, including CreateSpace, which she used to proof her book, and is now working with traditional printing companies to produce high-quality versions. Fresh from the process, Carol will convey her insights, pain points, pitfalls, and successes in the publishing journey. Find out more about Carol on her website.